Lip Balm That Loves Your Lips

Over a decade ago, during my former career in investor relations, I toured a cosmetics plant—and what I saw left a lasting impression. Watching the production of lip balm turned my stomach. This is a product we apply directly to our lips, meaning tiny amounts are inevitably ingested. That experience made one thing clear: lip balm must be clean.

So, we set out to create a better, safer alternative.

Our goal was simple: develop a lip balm that deeply moisturizes without feeling heavy or waxy. The lips need to breathe, and too much wax can stifle that. Too little, and the balm slides right off. We carefully selected oils and butters that not only hydrate but also nourish the skin, helping to restore and maintain healthy lips—naturally.

We also knew flavor mattered. People often lick their lips, even with balm on, so our flavorings had to be safe and clean. Our Coconut lip balm uses USDA-certified organic flavoring made from natural ingredients. Our Peppermint balm is crafted with pure, tested essential oil, verified with a Certificate of Analysis from GP Testing. And for those who are extra sensitive? We offer a completely unflavored option too.

Our customers have spoken—and they love it. For years, these balms have earned loyal fans, and now we’re excited to offer them wholesale.

Because what goes on your lips, matters.